So it looks like if you dont run iOS 8 the app becomes useless. It now is forcing an update through pop ups when I open the app but the App Store does not allow an update since its not supported on iOS 7.
Update: I uninstalled the app then for the heck of it went to the App Store to install again. Downloaded the latest "compatible" version and no more upgrade request popups blocking me. Im reading away.
Qwerty64 about Bloomberg: Business News Daily, v3.15.1