Pop up ads greatly undermine this app ...

Ads are too frequent, and too "in the way" like what might expect from a vendor of pornography, rather than a respected media outlet. The low-rent nature of this approach is off-putting and negative for the Bloomberg brand in my opinion.

Also It is often impossible to complete an article without unintentionally activating one or more ads. If I were an advertiser who paid Bloomberg for in-app ads, this would concern me a bit.

snapper-Z about Bloomberg: Business News Daily